Since Frank was founded, we’ve always believed the best campaigns are those that have that special ingredient – the ones which kickstart word-of-mouth, or what we call Talkability®.

Our whole approach is geared to coming up with ideas that create a reaction and get people talking, Tweeting, and sharing. Talkability® is at the heart of what we’re about. And we liked it so much, it’s been a registered trademark of Frank since the day we started. Which explains that little ®.

So, here’s a round up of the campaigns that got people (including us) talking this week…

The Week That Prince Louis Arthur Charles Arrived

Prince-Louis

Especially when he’s of the Royal variety. Pun-tastic press releases, stunts and adverts have commandeered the news agenda this week as brands jump to affiliate themselves with Prince Louis, the newest addition to the Royal family line-up.

John Lewis released an advert for a pram, with the strapline, “Your carriage awaits…”, whilst E4 posted on Instagram that they had bet £10 on the baby being called Sheldon, after the Big Bang character. Innocent Smoothies tweeted in their usual tongue-in-cheek manner, suggesting baby names which would “go well with George”, such as: Michael, Lucas, Harrison, Of The Jungle and By Asda. We now know his full name is HRH Prince Louis Arthur Charles of Cambridge, but any one of those would have been great!

From prams and baby wipes, to baby surveillance systems and booze, Prince Louis is only a few days old and he’s already the Prince of Puns (sorry!).

This week, Facebook was yet again in the news for all the wrong reasons. This time, for repeatedly showing adverts featuring Martin Lewis, without his permission.
Martin Lewis is a well-known and reputable financial journalist with his own website and TV show, referenced by thousands of people for the most accessible financial advice in the nation.

Facebook’s strict advertising policies were clearly breached by a number of scammers who were falsely claiming their money-making schemes had been backed by the financial expert. Martin is now suing Facebook for defamation, in order to clear his name and to encourage the social media giant to tighten its advertising rules.

HQ Trivia Takes Over

This is a perfect app for all general knowledge geeks out there, and is guaranteed to press pause on your life for 10 minutes at 3pm and 9pm every. single. day.

For those of us not in the know, HQ Trivia is an app which is taking the nation by storm, launched by the brains behind much-loved (but short-lived) video looping app, Vine. It’s a live-streamed quiz presented by celebrities, in which players have to answer all 12 questions correctly to win a share of the pot, which ranges from £550, right up to £18,000.

The live-stream element is what makes it fun though, capitalising on our innate fear of missing out (FOMO), and watching as the number of people playing drops down as the questions get steadily harder.

McDonalds

Last week, we enjoyed a glorious British Summer, in that it was beautifully hot (too hot, for some cynical individuals), and now it’s raining again and the end is no longer in sight.

The unpredictable British weather and McDonalds may at first glance be a strange and tenuous connection, but the messaging and execution of their latest campaign clearly demonstrates that any weather is good for a McDonalds.

The campaign features real-time weather updates from the Met Office, using minimalist icons to represent the weather – upturned fries for rain, an unwrapped burger for sunshine and ice cream for the warmest of days. Quite what a box of tumbling chicken nuggets represents, we’re not sure we want to know!

Get ready for a feast… for the eyes. Maisie’s Kitchen is an emerging blogger and instagrammer, who has already amassed a following of almost 10k on Instagram with her beautiful bakes.

From cactus cupcakes to watermelon biscuits, Maisie’s baking repertoire is chock-full of stunningly styled sweetness. She’s keen to share the wealth too, as she’s just launched her blog to share tips and tricks for the most delicious bakes around.

Warning: following Maisie will almost certainly destroy any intentions of dieting. Proceed with caution!

The Creative Force Awakens

Sharing is caring, particularly when it comes to knowledge! One of our founders, Andrew Bloch, recently shared his experience of PR with Creative Forces, a brand new podcast which highlights interesting individuals within the creative industry.

The interview discusses Andrew’s career history, and how he accidentally fell into PR. With some great insights surrounding the importance of having a hard work ethos, taking risks, getting work experience and showing off your skill set.

Click the link above to have a listen. It’s less than 60 minutes long, and definitely worth a listen on the commute home today.