Since Frank was founded, we’ve always believed the best campaigns are those that have that special ingredient – the ones which kickstart word-of-mouth, or what we call Talkability®.
Our whole approach is geared to coming up with ideas that create a reaction and get people talking, Tweeting, and sharing. Talkability® is at the heart of what we’re about. And we liked it so much, it’s been a registered trademark of Frank since the day we started. Which explains that little ®.
So, here’s a round up of the campaigns that got people (including us) talking this week…
Unless you’ve been in hibernation, you will know that yesterday was International Women’s Day. This year, IWD partnered with #PressForChange, a UK based campaign group focusing on the rights and treatment of trans people.
Countless brands used the opportunity to promote gender equality and there were some great examples of effective talkability. They ranged from the daringly simple – including McDonald’sflipping its golden arches, to more complex builds, such as Spotify and Smirnoff teaming up to promote female artists.
At Frank, we got involved as for one day only we were officially Frankie. We also helped Badoo to launch #BadooWomensDay – where men were banished from the building for one day only, to highlight gender inequality in the tech industry and Badoo’s effort in minimising gender bias.
The End Of The Alligator
For the first time since the brand started in 1933, Lacoste made the move to remove itsiconic alligator logo from its famous white polo shirts.
Partnering with the International Union for Conservation of Nature, Lacoste booted out its green alligator in favour of 10 of the most endangered species on the planet, which included Sumatran tigers, porpoises, rhinos and gibbons.
The fashion house only created a set amount of each polo which corresponds directly with the surviving population count of each species left in the wild. For instance, only 350 tiger polos were manufactured as there are only 350 surviving Sumatran tigers on the planet. All purchases of the limited edition tees will go to International Union for Conservation of Nature.
Shedding light on endangered animals + comfy tees? We’re sold.
Cutest City Guides
A city tour from a local is the highlight of any trip and the perfect way to really see a town’s best kept secrets. A city tour with a cute doggo? Perfection itself.
Akita dogs, who famously hail from Odate city in Japan, can now give you a guided tour on Google Street View, or “Dog View”, around their home city. Google Japan has strapped two video cameras to the two furry tour guides, Aka and Asuka, so they can show you Odate from their eye level.
From Aka and Asuka’s point of view, one of the city’s main attractions is the bronze statue of a famous Akita dog, Hachiko, famed for his unwavering loyalty. Hachiko returned to Shibuya station daily to wait for his owner to come home from work, nine years after his death. We’re not crying, you’re crying.
If you’ve been out and about in Brixton, London this week you may well have seen iconic British movie and TV posters, with the cast replaced by black actors. Legally Black is a campaign group comprised of four UK teens who were keen to highlight the ongoing issue of representation in cinema. They’ve certainly caused a stir on social media, with their images going viral on Twitter and Facebook.
18-year-old Liv Francis-Cornibert, one-quarter of the Legally Black movement, has said “We care about the representation of all people of colour in the media and we’re challenging the idea of white people in movies and TV being ‘the norm’.”
Ingenuity and creativity, we can’t wait to see the waves these teens will make in the coming years.
Hold on to your hats, Coca-Cola is launching a new alcoholic beverage. For the first time in Coca-Cola’s 133 year history, the iconic beverage brand is dipping its toes in alcohol.
On a mission to quench the thirst of its Japanese consumers, the brand is hopping on the nation’s ‘Chu-Hi’ trend, which comprises canned flavored drinks made with sparkling water and shōchū, a local spirit typically distilled from rice, barley, or sweet potatoes.
Unfortunately, there are currently no plans to take this new boozy product outside of Japan. Coca-Cola’s CEO James Quincey has stated that ‘Chu-Hi’ is a niche experience and wouldn’t translate to other markets.
Looks like we’ll be sticking to our trusty Jack and Cokes for the time being.
This week we’re heading to snowy Scotland for our influencer of the week. Former Great British Bake Off contestant, Flora Sheddon, has been busy opening up her own bakery but continues to delight us with imagery from her personal bakes, floral styling and beautiful Scottish landscapes.Sheddon’s Insta feed is full of pastel tones and elegant designs, we’re consistently drooling over her latest creations in the kitchen. With almost 30,000 followers and a busy bakery to run, Sheddon is on the up.