Since Frank was founded, we’ve always believed the best campaigns are those that have that special ingredient – the ones which kickstart word-of-mouth, or what we call Talkability®.
Our whole approach is geared to coming up with ideas that create a reaction and get people talking, Tweeting, and sharing. Talkability® is at the heart of what we’re about. And we liked it so much, it’s been a registered trademark of Frank since the day we started. Which explains that little ®.
So, here’s a round up of the campaigns that got people (including us) talking this week…
In a world full of fake news, it’s increasingly hard to spot fact from fiction – and that rung especially true on April Fool’s Day.
On the one day a year every brand comes out to play, some of our favourite pranks included Clas Ohlson announcing it would begin to sell Swedish Air to mark its 100th birthday, Heinz‘s Easter-themed Chocolate Mayonnaise and Argos‘s Eau de Catalogue (which we’d definitely purchase).
For the full round up of Frank’s faves, click the link above.
This week, children’s comic Beano was thrust into the limelight after sending a cease and assist letter to Conservative MP Jacob Rees-Mogg, accusing him of breaching their copyright by “masquerading as Beano character Walter Brown.”
Beano accused the politician of a “clear infringement” of copyright because he has been “distinctly copying” Dennis The Menace’s nemisis Walter Brown, known as Walter The Softy, in a letter penned by Mike Stirling, the head of Beano Studios.
Mr Rees-Mogg has been accused of copying Walter’s hair parting and style, distinctive glasses, choice of vintage clothes, “snootiness” and “insistence to remind others of his father’s successful career.” Stirling wrote: “We firmly request that you cease and desist in your ongoing impersonation of the character, which remains the exclusive property of Beano Studios.”
As the story grabbed the attention of the headlines, Rees-Mogg swiftly responded saying he was “flattered.” We’re sure you are, Jacob.
Tinder has made its first foray into sports sponsorship – signing a three-year deal with Manchester City.
Tinder announced the deal just hours after City’s shock 3-0 defeat to Liverpool, and days before City face United in the Manchester derby, by flying a blue blimp across Manchester on Thursday, branded with #PerfectMatch. The dating app has changed its colours on social media from red to blue, to show support for the Sky Blues ahead of the clash at the Etihad tomorrow.
Tinder was attracted by Manchester City’s commitment to promoting the equality of its men’s and women’s football teams. In January, Man City launched its ‘Same City, Same Passion’ campaign focused on promoting women’s football – and, as part of the campaign, the club merged its men’s and women’s social media channels to provide fans with news and behind-the-scenes content in a single location.
Like football, Tinder brings millions of people together worldwide every day (aww) – and we hope this relationship is one that sticks.
Zipline, a Silicon Valley innovation currently operating solely in Rwanda, carries lifesaving blood cargo in small boxes attached to paper parachutes. It is able to carry cargo weighing 1.75kg of at a top speed of 80mph; with enough endurance to complete an astonishing round trip distance of 99.4 miles. This breakthrough in drone technology makes vital blood transportation direct, accessible and most importantly fast.
Zipline is in the process of applying to participate in a trial organised by the US Federal Aviation – and it’s great to see that companies like this taking the ordinary concept of a delivery drone and applying it to such an important cause.
Sophie Austin is a body positive, motivational and entirely honest fitness influencer. Living for all things fitness, her Insta can often be found entwined with honest reviews of products, before and after updates of her journey to an incredible bod and the odd doughnut shaped treat!
She’s racked up an impressive 146k followers and is currently working with Women’s Best and Neu Apparel as a supportive ambassador. For serious ab envy, give her a follow.