Since Frank was founded, we’ve always believed the best campaigns are those that have that special ingredient – the ones which kickstart word-of-mouth, or what we call Talkability®.
Our whole approach is geared to coming up with ideas that create a reaction and get people talking, Tweeting, and sharing. Talkability® is at the heart of what we’re about. And we liked it so much, it’s been a registered trademark of Frank since the day we started. Which explains that little ®.
So, here’s a round up of the campaigns that got people (including us) talking this week…
This week saw Frank and Green Flag launch Mud & Motors – the world’s first obstacle course for cars that’s completed using your common sense.
Set in a mud-filled course in Bedfordshire, the brand partnered with Love Island heartthrob Chris Hughes to bring to life the importance of making common sense decisions on the road – while raising awareness of Green Flag’s Common Sense To The Rescue strapline and the fact that Green Flag is the only breakdown cover provider to offer specialist rescue equipment as standard.
Green Flag technicians were on site to ensure that if anyone got stuck in the mud, they could be rescued. Attendees included Chris, media and members of the public who were invited down to try the course and attempt to beat Chris’s common sense score for the chance to take home £1,000.
To date, the Mud & Motors campaign has generated over 70 pieces of coverage, and was even trending on Apple news. The results are still coming in – so watch this space!
Over the past few weeks Frank has been working with Churchill Car Insurance, to show the world that Churchill has got you covered. Thanks to Churchill, if your car gets vandalised then claiming will no longer affect your no claims bonus.
How best to show this, you ask? We went to the top three postcodes in the UK with the most repeat acts of vehicle vandalism and covered the residents cars in bespoke Churchill car covers. Suitable shock and delight followed – as did dozens of pieces of coverage, including eight nationals. Check out the video above.
These days, there’s an emoji for everything. Floating man and smiling pile of poo, we’re looking at you. But there’s never been any emoji for wheelchair users, or guide dog owners.Apple has recently taken the opportunity to request that Unicode Consortium, the owner and developer of the emojis we know and love, creates a range of emojis specifically designed to better represent the disabled.
The list of proposed emojis includes hand signals for a deaf person, service animals wearing a harness, mechanised and manual wheelchair users, along with emojis to represent prosthetic limbs. The company clearly stated that this is a starting point rather than a comprehensive list and is encouraging other developers to look at how they can become more inclusive.
With Apple’s status as an influential brand, we can’t wait to see what will follow.
The latest Future Foresights report surveyed over 20,000 children to look at the changing demands of young customers, the rising stars of social media and the huge scope of opportunity presented by evolving technology.
Trends are changing faster than ever, and it’s a race for brands to keep up. Where virtual reality has shown huge success, augmented reality is creeping up and proving to be hugely popular with younger generations.
Children’s toy manufacturers are throwing their weight behind a range of different technologies to keep up with the cool kids, from Anki’s Cozmo with his artificial intelligence to Paw Patrol and Transformers set to release toys with AR capabilities in the coming months.
The report also found that over half of the 4-6 years olds surveyed were on some form of social media, and that the significance of YouTube and its stars is sure to continue its exponential growth.
The changes in technology and social media over the past ten years have been fascinating to watch, and we can’t help but wonder… What’s next?
All over the world, fans of the British Royal Family are being encouraged to raid their attics for old photo albums containing snaps of the royals during one of their many engagements since WWII. That’s thanks to a campaign launched by Frank.
Frank client Photobox is collating the best of the candid images into a beautiful glossy book, available for purchase from their website on 8th May, with all proceeds going to charity. Meghan and Harry will, of course, be receiving the very first edition hot off the press. Many are calling the book “a present from the people”.
If you’ve found your mind wandering back to that time you spotted Her Majesty strolling down the Mall, or you bumped into Wills on a ski-lift, why not visit The Crown From The Crowd’swebsite to submit your images?
Here at Frank, we like to imagine that we’re linking our newsletter subscribers up with thecrème de la crème of influencers across the globe. We’ve worked with a huge range of musicians, chefs, artists and lifestyle gurus… but we bet you never expected us to recommend a bollard expert to you!
Not only has this Twitter account experienced a significant rise to fame, having only established five short weeks ago, followers can be in with a chance to win a Monoscape Bridgeford Smooth Grey Concrete Bollard worth £178.84.
Appreciating bollards around the world, The World Bollard Association is certainly worth a follow… if only for the LOLs.