Since Frank was founded, we’ve always believed the best campaigns are those that have that special ingredient – the ones which kickstart word-of-mouth, or what we call Talkability®.
Our whole approach is geared to coming up with ideas that create a reaction and get people talking, Tweeting, and sharing. Talkability® is at the heart of what we’re about. And we liked it so much, it’s been a registered trademark of Frank since the day we started. Which explains that little ®.
So, here’s a round up of the campaigns that got people (including us) talking this week…
This week, Frank worked to launch The Book Of Man: a men’s support network, founded by ex-ShortList Editor, Martin Robsinson.
The Book Of Man launched in a bid to help men who are confused about what it means to be a man today and want to explore a New Masculinity. The site will talk about emotions, addressing sources of anxiety, and offering advice on everything from fatherhood to first aid, aiming to stamp out phrases and idealisms such as “man up.”Contributors include Stephen Manderson, known by his stage name of Professor Green, and the site’s charity partner is CALM.
Martin Robinson, Editor and CEO of The Book Of Man, said: “The Book Of Man is set to act as a support network for men by showing them that there are different ways of being a man. The feminist movement has rightly called for change in the way women are stereotyped and treated, but men haven’t done the same. Why can’t men talk about their problems? It’s time to start.”
Read more about it here and you can hear all about it on Sky News and LBC next week.
Beyoncé + Coachella = #Beychella. If you hadn’t heard about Beyonce’s un-bey-lievable Coachella performance this week, you’ve probably been living under a rock.
For those of us not fortunate enough to score tickets to the iconic LA festival, the usual jealous scrolling through Instagram and tweeting that you’re “100% going to Coachella next year” for the 5th year in a row cycle began.
This year set itself apart from previous years for one very important reason: Beyoncé Knowles-Carter took to the stage. A phenomenal two-hour medley, iconic choreography and orchestra, as well as political statements and tributes to leaders from black cultural history. The star studded guests included Beyoncé’s sister, Solange, and husband, Jay Z.
To top it off, Beyoncé reunited everyone’s favourite 90’s band, Destiny’s Child. Be still, my beating heart.
As expected, social media blew up. #Beychella surpassed #Coachella on Twitter trends and everyone lost their mind. Further proving what we already knew, Beyoncé is the Queen herself (sorry Liz).
The prestigious Pulitzer Prize was awarded this week, best known for recognising journalism, books, music and poetry.
In an unexpected, but truly deserved, twist, 30 year old Californian rapper Kendrick Lamar made history when he was the first non-classical or jazz artist to receive the iconic award for his 2017 album DAMN.
Dana Canedy, the administrator of the Pulitzer Prize, stated that Kendrick’s win ‘shines a light on hip-hop in a completely different way. This is a big moment for hip-hop music and a big moment for the Pulitzers.’ DAMN went platinum in the US just a month after its release.
Further proof of the changing tide in art and culture worldwide. Don’t kill our vibe, if the music is profound and captures a nation, who cares if it’s not a traditional choice?
Breaking news: You no longer need a Facebook account to sign up to the popular dating app, Bumble. If you’re unfamiliar with Bumble, it’s similar to Tinder and Hinge where a picture based profile is set up.
Some companies have stated that coupling with Facebook has made its users feel uncomfortable due to the recent backlash. Taking action, Bumble has amended its settings so new users only need their mobile phone number to create an account, therefore cutting Facebook out of the account set up. If you already have a Bumble profile via Facebook and wish to cut Zuckerberg out of your dating game, you’ll have to start from scratch and set up an account all over again.
Brands are beginning to cut Facebook out of their business model, is this the beginning of the end for the social giant?
(Probably not, where else would we find our memes?!)
Hold on to your chicken nuggets, Jamie Oliver is back and ready to switch up the UK’s eating habits once again.
Oliver’s newest campaign, #AdEnough, wants to stop the targeting of cheap, easily accessible and unhealthy junk to children. #AdEnough believes that children are more susceptible to advertising, thus more susceptible to developing lifelong, damaging habits.
Oliver calls for the government to introduce a 9pm watershed on TV junk food advertising as well as proper controls on which ads kids see online, in the street and on public transport. Familiar faces have pledged their support to the #AdEnough campaign, such as Fearne Cotton, Tom and Giovanna Fletcher, Kate Thornton, business mogul Richard Branson and model Claudia Schiffer.
Is it time to swap fries for fruit?
With those long summer days just around the corner, it’s time to get cracking on those holiday bookings. If you’re out of ideas, no fear – Max is here!
A travel and photography influencer, Max boasts an impressive 14,000 followers to share his wealth of adventures with. From Portugal to New York, Thailand to Tuscany and Canada to Morocco captured in stunning imagery, Max is the man to get inspired from.
With so many destinations to choose from, and so little time, it’s a wonder why you spent three days of annual leave for your Aunt’s surprise 50th…